Prize games (the value of the prizes is 800.000 HUF per edition)
Ideas, pieces of advice, services
Fashion, beauty treatment, health, healthy life style
Home, gardening, "do it yourself"
Gastronomy pages, recipes, which can be collected in folders
Stories from everyday life
Up-to-date information about stars
Inspires a positive life impression
Gives advice, ideas
Gives emphasis to prizes
18-49 years old women having a family, with an average income and intermediate qualification. They feel drawn towards new things, but they also insist on traditional values. They are very interactive, like puzzles, games.