Life style magazine of unique style for men.
The main target group is men living in the cities between the age of 20-39 with AB social status and intermediate or university qualification.
Men between 18-49 belong to the secondary target group. They have at least intermediate qualification and belong to the ABC1 social category. They can be single or married, but in any case they are demanding towards themselves and their surroundings and go out often.
It reaches the reading group of men, who are sensitive to quality, sports and active life style, as well as being interested in new things and extreme activities. outstandingly high standard pictures and content